Debunking the myth: Content doesn't create itself
Content Management systems are the easy end all solution for creating content for the web, a magical thing which makes it easy to create awesome websites which get tons of visitors, right?
When I work with clients on CMS systems this is often exactly what they want.
Well, I hate to tell you that no this isn't quite what a content management system does. A content management system is a tool, just like dreamweaver or iweb which makes it easy to post web content. But more often than not this leads people to think that it will make the content they are writing magically perfect. Well this isn't quite the case.
What the content management system does is make the formatting of content easier, often times it comes with (or clients will ask for) a WYSIWYG editor. This is great for quickly formatting text or manipulating the text format without knowing too much html. This is much different than making everything magically good for the web.
What people often forget with a CMS is that writing for the web is a totally different medium than writing a press release, or an informational pamphlet. In fact a good website should be much closer to a script for a commercial than a news press release in most cases. Of course the most important thing is to know your audience. And this is the biggest problem I've seen in most web pages
The "I'm in control effect"
When users are in control of their own content they tend to write the content in the way that makes the most sense to them; That is they mostly write as if they were writing for print.
When users are in control of their own data (often for the first time in my experience) they tend to like to write just like they would for print. And this makes sense, this is the way we were taught to write in school in the essay format. Unfortunately this often is not the best format for your content.
On a website you have to target a user and often you have a short period of time (try seconds) to captivate the user. This means that you need to be as concise as possible. Especially above the fold. This is simply not something that most users think about.
This is also a huge hurdle for users, many of whom don't want to or don't have the time, to learn to write for the web. But still this is very important. If you can write for the web, you will inevitably land yourself more users, and improve your search engine ranking. All without having to pull some fancy tricks.
Because of the "I'm in control effect" users often feel that their existing writing skills will tie over into the web world. Which is partially true, but often times cute wording, and that "eloquent style" makes their material all but impossible to find for all but the most advanced of search engine users.
Writing for the web has a learning curve
Even though Content Management systems, such as drupal, or joomla have the capability to create content without knowing html, there is still a learning curve for web writing.
Until users are truly educated in writing for the web, which often times means beating them over the head with a stick, they will continue thinking of content management systems as magical tools which will create beautiful webpages which attract visitors as long as they know how to write.
My Advice: keep a stick handy at all times, and if that doesn't help them, feel free to link to this website.
Increasing many forget the
Increasing many forget the basic fundamentals with regards to writing top quality, appealing and relevant content. Great article....
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It is true that writing web
It is true that writing web content is very different from writing other types of content but many people do not understand this. It is good that there are people to remind them of the reality.
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Brilliant insight, I'm save this into word!
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I like using Drupal for my
I like using Drupal for my websites.
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Content is STILL king. I own
Content is STILL king. I own two health sites (www.stdtesting.com & www.bloodtest.org) and I basically owe all my traffic to the quality content that keeps my customers coming back for great advice, time after time.
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The blog was absolutely
The blog was absolutely fantastic! Lots of great information and inspiration, both of which we all need!Keep 'em coming...
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Thanks for providing content
Thanks for providing content tips. Overall wordpress is the best content management tool.
Regards
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Very good info, I dont have
Very good info, I dont have that much experience with CMS however this is an eye opening post. Writing for the web is a skill that come with pratice.
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completely agree! makes
completely agree! makes everyone think they are a webmaster. Normal folk have no idea about browser testing & all the issues involved in making stuff "look right" <
Press release are indeed
Press release are indeed effective so that more and more people will comment on the post. However, you cannot get more personal with the press release. Fir me, I think it is so serious. But it is effective.
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I also think that drupal is
I also think that drupal is real deal. great CMS and awesome support
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But I have to admit, this
But I have to admit, this development really made a good impact on me. On a website you have to target a user and often you have a short period of time (try seconds) to captivate the user. This means that you need to be as concise as possible. Especially above the fold. This is simply not something that most users think about.
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I really have to agree with
I really have to agree with this "What people often forget with a CMS is that writing for the web is a totally different medium than writing a press release, or an informational pamphlet. In fact a good website should be much closer to a script for a commercial than a news press release in most cases. Of course the most important thing is to know your audience. And this is the biggest problem I've seen in most web pages
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I am a web designer and I
I am a web designer and I use Joomla to build sites for my clients. I must say CMS has really made my life easier. I can now create sites more quicker than before. Drupal is also a good content management system. Great article. Thanks for sharing. http://howtogetfitblog.com/
I am a web designer and I
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Well I suppose my question
Well I suppose my question is wether there is a CMS out there that doe s what the people expect. ie. post quality content hands free? I'd sure like to get my hands on it.
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You really make it seem so
You really make it seem so easy with your presentation but I find this topic to be really something which I think I would never understand. It seems too complicated and very broad for me. I am looking forward for your next post, I will try to get the hang of it!
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You really make it seem so
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I think writing articles is
I think writing articles is the toughest part of
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I have been starting to use article writers, which I think
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I agree with you. I want to
I agree with you.
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I agree with your viewpoint
I agree with your viewpoint about CMS. It is really important for web development. Thanks for great work.
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Awesome! It is a very helpful blog..
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I definitely agree. Writing
I definitely agree.
Writing foe the websites is totally different than other forms of writing that we may be used to. There is not much time to get an idea out there and grab a visitors attention. Unhappily most webmasters get it wrong and suffer the consequences- the dreaded bounce rate.
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I just read an interesting
I just read an interesting article about web content. It explains how you need to create content differently for web sites than what you might read if you pick up your daily newspaper or in a magazine.Online content has a lot more competition so readers are just a click away if they do not find your content interesting. You need to attract the readers.
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It is an instructive lesson
It is an instructive lesson on the danger of easy content management. The discussion is an eye opener for any misconception about easy content management. I think it has saved me a lot of time and energy. dr marlene
Wordpress and/or drupal is
Wordpress and/or drupal is the way to go with CMS.
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You are correct, good web
You are correct, good web copy doesn't write itself, regardless of the tools employed. For those who can't write good copy, or even bits of content for their website, outsourcing is always an option.
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A great post! We have
A great post! We have already used this in several discussions. Looking forward to reading more!
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